Spotlight:

Chiara Tracey Bolzon

Tell us a little bit about yourself.

I am Chiara Tracey Bolzon, a lover of the world and the youngest of eight sisters. My career started early in international business and marketing, and over the years I have worked across different ecosystems helping companies grow and expand internationally. Today, I am Head of Marketing at the Ireland Brazil Alliance, where I connect businesses, entrepreneurs, and investors from both countries, creating bridges for opportunities to flourish. I am also Marketing Director at Sremium, an Irish group. Beyond titles, what drives me is bringing people together, building trust, and opening doors to new markets.

Born in Argentina, raised in Brazil, lived in Czechia, Canada, Germany, and now Ireland. How have these different cultures shaped you professionally?

Living in so many countries has been like an accelerated course in adaptability. It is not a choice, it is a need. In that situation you quickly learn that you cannot blame the outside world. You are responsible for your own success.

Argentina taught me the meaning of family. Brazil showed me resilience and creativity in business. Czechia gave me structure and discipline. Canada showed me what true multiculturalism means. There, it does not matter where you were born because people feel Canadian and nobody questions your origin. That gave me confidence, because in none of the countries where I lived did I ever feel less for being from somewhere else. Germany taught me precision and efficiency. Ireland gave me openness, warmth, and a spirit of connection.

My passion makes me live everything in an intense way, so I absorb the best of each experience. These lessons together shaped me into someone who can navigate different perspectives, understand cultural nuances, and translate them into practical strategies for companies. What all those places have in common is the importance of networking. Knowing the right people and creating trust makes all the difference.

How have you maintained your identity while living in so many different places?

I have always carried my Latin American roots with me. I like to say we have the best of two continents, because Latin America is multicultural by nature. No matter where I am, I bring that energy, warmth, and passion into everything I do. We do not just think or feel, we show who we are through our actions. At the same time, I allow myself to absorb a little from each culture. It is not about losing my identity, but enriching it. I see it as adding new layers while staying true to who I am.

What is it that drew you to Ireland?

Ireland felt like the right place at the right time. I first came here at 18, working as an au pair with an Irish family in the countryside to learn English and explore the world. Years later, life brought me back. I thought to myself, how could I help companies expand to Europe if I had never worked in a European company?

So I went to Lisbon for the Web Summit, where I met two Irish entrepreneurs. They liked my energy, my spirit, and also my business way of thinking. They trusted their instinct and invited me to take care of the marketing in their company. At first, I was not sure about taking this step. Then I realised it was a great opportunity. Ireland is a tech hub in Europe,
home to many global companies, and a place that connects to the world while offering an English-speaking environment. It was clearly the right place to be.

What has surprised you about life in Ireland?

I was positively surprised by how approachable and welcoming people are here. Irish people are kind and friendly, even with strangers, and they are very open to meeting new people when they share the same interests. Over a pint, they are some of the funniest people I have ever met.

You help companies expand internationally. What is one lesson from Brazil that you think Irish companies can learn from?

Brazilian companies are incredibly resourceful. The business environment is full of challenges, so companies learn to innovate with what they have, adapt quickly, and find creative solutions. Irish companies could take inspiration from that resilience and flexibility when entering new and sometimes complex markets.

Also, if you give a challenge to a Brazilian, even if they have no idea how to do it, they will find a way to figure it out and deliver.

What is a uniquely Irish approach that Brazilian companies could learn from?

Irish companies are born with a global mindset. Being a small country makes Ireland look outward, and companies naturally think about doing business around the world. Brazilian companies often focus only on the domestic market because it is so large. But diversifying markets could save a company in times of instability and multiply its chances of success.

Another lesson is storytelling. Irish companies are excellent at crafting a clear narrative around their products and services. Brazilian companies often have energy and innovation, but sometimes the story gets lost. A strong story can make the difference in building trust and growing globally.

What makes Brazil and Ireland ideal business partners for each other, and what does that future look like?

What advice would you give to someone considering making the move to Ireland?

When I first moved to Ireland, I was nervous, mainly because of the weather. But after a few networking events, I realised it is impossible to get bored here. At some point you stop thinking about the rain and just start living life. And if you ever get tired, you can always take a cheap flight to Spain. I often tell people who are scared about moving abroad to just try. If it goes well, perfect. If it does not, you can always return home. At least you will have the experience, stories, and knowledge. And when you go back, people will value you even more as a professional.

Is there anything you would have done differently to help you prepare for your move to Ireland?

I would have searched more carefully for a place to live. Dublin is a capital city with a large population, so rent prices can be high and not all houses are in good condition. There are amazing places, but you need to take the time to find the right one, because your home has a huge impact on your wellbeing.

If you could bring one thing from Brazil to Ireland (beyond the weather) what would it be?

The Brazilian sense of celebration. In Brazil, even in tough times, people know how to come together, celebrate, and create joy. Bringing more of that energy to Ireland would make winters a lot brighter.

Any final thoughts?

At the end of the day, no matter where I am, I try to build bridges between people, between countries, and between opportunities. That is what gives meaning to my work and my journey.

About the Author

Chiara Tracey Bolzon, Marketing Director, Sremium Group

Chiara Tracey Bolzon is Head of Marketing and co-founder at the Ireland Brazil Alliance and Marketing Director at Sremium Group. With a background in international business and marketing across Latin America and Europe, she is passionate about building bridges between people, companies, and countries, helping them to expand and thrive globally.